Merchandising & Retail Execution
End-to-end merchandising and retail execution services across India. POSM deployment, visibility audits, shelf share analysis, and store branding to drive retail excellence.
Driving Retail Excellence Through Execution
IRA Globe provides comprehensive merchandising and retail execution services across India. We help brands, retailers, and consumer goods companies ensure perfect store execution, brand visibility, and shelf dominance.
With experienced field teams across 28+ states, we specialize in merchandising audits, POSM deployment, visibility audits, display audits, retail execution monitoring, store branding verification, shelf share audits, and product placement checks.
Our technology-enabled execution, real-time reporting, and pan-India reach ensure your brand stands out at every retail touchpoint.
Merchandising & Retail Execution Services
Comprehensive solutions for perfect store execution
Merchandising
End-to-end merchandising audits and compliance checks to ensure optimal product presentation and category management.
POSM Deployment
Verification of point-of-sale material placement, availability, and condition across retail outlets.
Visibility Audits
Assessment of brand visibility, signage presence, and marketing collateral effectiveness at store level.
Display Audits
Evaluation of product displays, secondary placements, and promotional display compliance.
Retail Execution
End-to-end monitoring of retail execution standards including planogram adherence and store readiness.
Store Branding
Verification of exterior and interior store branding elements, signage, and brand identity compliance.
Shelf Share Audits
Analysis of shelf space allocation, category-wise share, and brand-level shelf presence.
Product Placement Checks
Verification of product positioning, facings, and adherence to planogram standards.
Retail Execution Capabilities
Built for scale, precision, and reliability
50,000+
Retail Outlets Covered Annually
600+
Trained Field Executives
28+
States & Union Territories Covered
What We Check
Key metrics for comprehensive merchandising and retail execution audits
Our Retail Execution Process
A structured approach to ensure perfect store execution
Store Mapping
Identify outlets, define universe, and categorize stores
Checklist Design
Customize audit parameters as per brand requirements
Field Deployment
Deploy trained executives for store visits
Data Collection
Real-time photo evidence and checklist completion
Reporting & Insights
Dashboard with scores, gaps, and recommendations
Why IRA Globe for Merchandising & Retail Execution
Built to handle large-scale retail execution projects with consistency
Pan India Reach
Coverage across 28+ states including modern trade, general trade, and rural retail
100% QC Validation
Real-time monitoring, back-checks, and photo evidence validation
Trained Field Force
Experienced merchandising auditors across all regions
Real-Time Reporting
Dashboard-based monitoring and daily progress reports
Faster Turnaround
Quick deployment and rapid audit completion
Photo Evidence
Geo-tagged photos for complete transparency and verification
Retail Coverage Across India
Strong presence across all retail formats and regions
General Trade
Kirana stores, local shops, and traditional retail outlets
Modern Trade
Supermarkets, hypermarkets, and large format stores
Exclusive Outlets
Brand stores, EBOs, and franchise outlets
Ready to Optimize Your Retail Execution?
Let's discuss your merchandising and retail execution requirements to ensure your brand stands out at every store.
About Us
IRA Globe helps businesses and organizations make smarter strategic decisions with precision and quality assurance.
- +91 9321736408
- nischita@ira-globe.com
- Mumbai, India
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