Merchandising & Retail Execution
Comprehensive merchandising and retail execution services across India. POSM deployment, visibility audits, shelf share analysis, and store branding solutions.
Execute. Measure. Optimize.
IRA Globe provides end-to-end merchandising and retail execution services across India. We help brands, retailers, and FMCG companies ensure their products are visible, accessible, and promoted effectively at the point of sale.
With experienced field teams across 28+ states, we specialize in merchandising, POSM deployment, visibility audits, display audits, retail execution, store branding, shelf share audits, and product placement checks.
Our technology-enabled execution, real-time reporting, and pan-India reach ensure accurate insights that drive shelf dominance and sales growth.
Merchandising & Retail Execution
End-to-end solutions to win at the point of sale
Merchandising
Strategic product arrangement, shelf management, planogram implementation, and in-store display optimization to maximize visibility and sales.
POSM Deployment
End-to-end deployment of point-of-sale materials including danglers, posters, wobblers, shelf talkers, standees, and promotional displays.
Visibility Audits
Assessment of brand presence, signage visibility, promotional material placement, and overall brand prominence across retail outlets.
Display Audits
Evaluation of secondary displays, end caps, floor stands, counter-top displays, and special promotional fixtures for compliance and impact.
Retail Execution
End-to-end in-store execution covering planogram adherence, new product launches, promotional campaigns, and retail compliance monitoring.
Store Branding
Implementation and verification of store branding elements including signage, facade branding, in-store graphics, and brand zone compliance.
Shelf Share Audits
Measurement of shelf space allocation by brand, SKU-wise distribution, facings count, and share of shelf vs competitors.
Product Placement Checks
Verification of correct product positioning, eye-level placement, adjacency compliance, and planogram accuracy across retail categories.
Ready to Win at Shelf?
Let's discuss your merchandising and retail execution requirements. IRA Globe helps you dominate the point of sale.
About Us
IRA Globe helps businesses and organizations make smarter strategic decisions with precision and quality assurance.
- +91 9321736408
- nischita@ira-globe.com
- Mumbai, India
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