Data that Drives
Decisions, Impact that Matters
Market Research | Mystery Audits | Retail Audits | Political Research | CSR & Social Impact Studies
Pan-India footprint, real-time validation, and deep domain intelligence.
28+
STATES & UTs
650+
PROJECTS DELIVERED
100%
QC & VERIFICATION
🔍 Integrated Research Solutions
- Market Research (Quant & Qual)
- Mystery Audits & Retail Audits
- Political Research & Voter Analytics
- CSR Baseline & Social Impact Studies
- Geo-tagged field ops & AI-driven QC
Retail Audits &
Mystery Evaluations
Store compliance | POSM audits | Customer journey mapping | Brand presence
12,000+ audits completed | Pan-India coverage
12K+
AUDITS
600+
TRAINED AUDITORS
24/7
QC DESK
🛒 Mystery Audit Parameters
- Staff greeting & behavioral analysis
- Product knowledge & upselling
- Store hygiene & SOP compliance
- Brand visibility, POSM & pricing checks
- Billing accuracy & queue management
CSR Impact Studies
& Community Insights
Baseline, endline & need-gap assessments | Beneficiary voice | Rural & urban development metrics
Data for sustainable social change
750+
VILLAGES COVERED
65K+
BENEFICIARIES
100%
IMPACT REPORTING
🌱 Social Impact Expertise
- Baseline & Endline Studies (CSR)
- Social Impact Assessment (SIA)
- Beneficiary Feedback & Satisfaction
- Government Scheme Evaluation
- Participatory Rural Appraisal
Research & Fieldwork Services
End-to-end execution capabilities across India with rigorous quality control
Market Research
Quantitative surveys, qualitative research, consumer insights, brand tracking, and fieldwork across India.
Learn MoreRetail & Audit
Mystery audits, retail compliance, POSM checks, store audits, and competitor benchmarking.
Learn MoreCSR & Social Impact
Baseline studies, impact assessments, beneficiary surveys, and rural development research.
Learn MorePolitical Research
Voter surveys, ward intelligence, public opinion polling, and ground-level studies.
Learn MoreWhat We Evaluate
Mystery Shopping & Retail Audit Parameters
Audit Flow
Driven by Ground Intelligence & Technology
Delivering high-quality research, audits, and impact studies with pan-India reach and operational excellence
Pan-India Execution
Urban, semi-urban & rural coverage across 28+ states & UTs
Multi-Sector Expertise
Research, audits, CSR & political studies — domain-led approach
Technology-Enabled Operations
Real-time monitoring & QC systems with geo-tagged validation
Flexible Execution
Scalable support across project sizes & tight deadlines
Ground-Level Intelligence
Strong understanding of local market behaviour & on-ground nuances
Faster Coordination
Agile execution with dedicated backend support & rapid turnaround
Combining tech-enabled monitoring with on-ground intelligence to deliver insights that drive real impact.
— IRA Globe Research & AdvisoryCase Studies
Real results. Real impact. Delivered across India with precision and quality.
CSR Rural Research
Rural community research to assess beneficiary awareness, community needs, and programme impact for a leading corporate foundation.
Scope & Activities
- Household Surveys across 50+ villages
- Beneficiary In-depth Interviews
- Community Group Discussions
- Field Monitoring & Real-Time Reporting
Outcome
Delivered reliable ground-level insights supporting CSR impact assessment and strategic decision-making.
Retail Audit Execution
Retail branding and stock audit execution across assigned retail outlets in multiple cities for a leading FMCG brand.
Scope & Activities
- Outlet Visits across 500+ stores
- Branding Verification & POSM Checks
- Stock Availability & Pricing Audit
- Image Documentation with GPS tagging
Outcome
Completed audit execution with timely reporting, GPS-tagged documentation, and full validation. Provided actionable insights on brand visibility.
Automobile Dealership Audit
Evaluate dealership engagement, product explanation, and test-drive experience across multiple automobile dealerships.
Scope & Activities
- Sales Interaction Audits (Mystery Shopping)
- Product Knowledge Evaluation
- Follow-Up Assessment & Response Time
- Test-Drive Experience Analysis
Outcome
Provided actionable insights to strengthen customer engagement, improve sales conversion rates, and enhance overall dealership experience.
Mystery Audit
Mystery shopping and service quality evaluation across premium hotels and restaurants to measure customer experience standards.
Scope & Activities
- Anonymous Mystery Visits
- Staff Behaviour & Response Time
- Hospitality SOP Compliance Check
- Ambience & Cleanliness Audit
- Detailed Scorecards with Evidence
Outcome
Delivered comprehensive audit reports with actionable feedback, leading to improved service consistency and guest satisfaction scores.
IRA Globe
Trusted partner for Market Research, Retail & Mystery Audits, CSR Impact Studies, and Pan-India Field Operations. Real insights. Real outcomes.
About Us
IRA Globe helps businesses and organizations make smarter strategic decisions with precision and quality assurance.
- +91 9321736408
- nischita@ira-globe.com
- Mumbai, India
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