Case Studies | IRA Globe - Transforming Data Into Action

Our Success Stories

Real results. Real impact. Delivered across India with precision, quality, and actionable insights.

CSR Rural Research

Healthcare & Education Sector | Rural India

Rural community research to assess beneficiary awareness, community needs, and programme impact for a leading corporate foundation.

Scope & Activities

Household Surveys across 50+ villages
Beneficiary In-depth Interviews
Community Group Discussions
Field Monitoring & Real-Time Reporting
Data Validation & Quality Checks

Outcome

Delivered reliable ground-level insights supporting CSR impact assessment and strategic decision-making. The client received actionable recommendations for programme improvement and expansion.

Retail Audit Execution

FMCG | Beverage Sector | Pan-India

Retail branding and stock audit execution across assigned retail outlets in multiple cities for a leading FMCG brand.

Scope & Activities

Outlet Visits across 500+ stores
Branding Verification & POSM Checks
Stock Availability & Pricing Audit
Image Documentation with GPS tagging
Quality Control & Data Validation

Outcome

Completed audit execution with timely reporting, GPS-tagged documentation, and full validation. Provided actionable insights on brand visibility and stock gaps.

Retail Brand Execution & Visibility Audits

In-Store Branding | Merchandising Compliance | Pan-India

Retail execution and branding compliance audits across local stores and distributor networks. Comprehensive evaluation of in-store brand presence and visibility parameters.

Scope & Activities

In-store branding audits
Poster & signage visibility checks
Retail merchandising compliance
Dealer/shop branding verification
Competitor visibility mapping
Geo-tagged execution reports

FMCG Tobacco Telecom Beverage Paint

Outcome

Delivered comprehensive visibility scorecards with geo-tagged photographic evidence. Identified gaps in brand asset deployment and provided actionable recommendations that improved brand visibility compliance by 35% across retail networks.

Automobile Dealership Audit

Automotive | Customer Experience | Multi-City

Evaluate dealership engagement, product explanation, and test-drive experience across multiple automobile dealerships.

Scope & Activities

Sales Interaction Audits (Mystery Shopping)
Product Knowledge Evaluation
Follow-Up Assessment & Response Time
Test-Drive Experience Analysis
Competitor Benchmarking

Outcome

Provided actionable insights to strengthen customer engagement, improve sales conversion rates, and enhance overall dealership experience. Identified key training gaps and service improvement areas.

Mystery Audit

Hospitality | Service Quality | Metro Cities

Mystery shopping and service quality evaluation across premium hotels and restaurants to measure customer experience standards.

Scope & Activities

Anonymous Mystery Visits
Staff Behaviour & Response Time
Hospitality SOP Compliance Check
Ambience & Cleanliness Audit
Detailed Scorecards with Photo/Video Evidence

Outcome

Delivered comprehensive audit reports with actionable feedback, leading to improved service consistency and guest satisfaction scores across all properties.