Mystery Audits & Retail Audits
Comprehensive retail audit and mystery shopping services across India. Store compliance, POSM checks, brand visibility, customer experience evaluation, and actionable insights.
Insights That Drive Retail Excellence
IRA Globe provides end-to-end retail audit and mystery shopping services across India. We help brands, retailers, and consulting firms evaluate store performance, ensure compliance, and enhance customer experience.
With experienced auditors across 28+ states, we specialize in mystery audits, retail compliance checks, POSM verification, merchandising audits, promotional activity audits, brand visibility audits, dealer & distributor audits, and competitor benchmarking.
Our rigorous methodology, technology-enabled execution, and pan-India reach ensure accurate, actionable insights that drive retail excellence and sales growth.
Audit & Mystery Shopping Services
Comprehensive solutions for retail excellence
Mystery Shopping
Anonymous evaluations of customer experience, staff behaviour, and service quality across retail touchpoints.
Customer Experience Audits
End-to-end assessment of customer journey, service standards, and satisfaction levels.
Retail Audits
Comprehensive store audits covering compliance, merchandising, operations, and brand standards.
Store Compliance Audits
Verification of SOP adherence, hygiene standards, employee grooming, and operational compliance.
POSM Audits
Verification of point-of-sale materials, branding elements, and promotional displays.
Merchandising Audits
Assessment of product placement, planogram compliance, and shelf availability.
Promotional Activity Audits
Evaluation of in-store promotions, scheme implementation, and campaign effectiveness.
Brand Visibility Audits
Assessment of brand presence, signage visibility, and marketing collateral placement.
Dealer & Distributor Audits
Evaluation of channel partner performance, stock management, and brand compliance.
Audit Segmentation Expertise
We help you segment your retail audits for targeted insights and action
Store Format Segmentation
Hyperlocal, supermarket, department store, exclusive brand outlet (EBO), and franchise store audit strategies.
- Large Format vs Small Format
- EBO vs MBO Analysis
- Franchise Compliance Checks
Geographic Segmentation
Metro, tier-1, tier-2, tier-3 cities, and rural retail audits with localized parameters.
- Urban vs Rural Retail
- Region-wise Compliance
- High-Potential Zones
Performance-Based Segmentation
High-performing vs low-performing stores, compliance scoring, and improvement tracking.
- Top Quartile vs Bottom Quartile
- Compliance Score Mapping
- Mystery Score Benchmarking
Category & Brand Segmentation
Product category-wise audits, brand visibility tracking, and planogram adherence by segment.
- Category-wise POSM Audit
- Brand Share of Shelf
- Competitor Presence
Temporal Segmentation
Pre-promotion vs post-promotion audits, festive vs non-festive performance, and seasonal compliance.
- Campaign Effectiveness
- Seasonal Variation
- Pre vs Post Audit
Touchpoint Segmentation
In-store, at-counter, billing, after-sales, and digital touchpoint performance evaluation.
- Staff Interaction Points
- Billing Desk Experience
- Post-Purchase Service
What We Evaluate
Key metrics for comprehensive retail audit and mystery shopping
Audit Flow
A structured approach to ensure quality and consistency
Scenario Design
Define parameters & checklist
Auditor Training
Briefing & certification
Field Execution
GPS-tracked audits
QC Validation
Audio/video verification
Reporting & Insights
Dashboard & recommendations
Why IRA Globe for Retail Audit
Built to handle large-scale audit projects with consistency and accuracy
Pan India Reach
Coverage across 28+ states including urban, semi-urban, and rural markets
100% QC Validation
Real-time monitoring, back-checks, and audio/video validation
Trained Auditors
Experienced mystery shoppers and retail auditors across all regions
Real-Time Reporting
Dashboard-based monitoring and daily progress reports
Faster Turnaround
Efficient planning and execution for timely delivery
Photo Evidence
Geo-tagged photos and video documentation for complete transparency
Ready to Elevate Your Retail Experience?
Let's discuss your retail audit requirements and how IRA Globe can help you improve store performance.
About Us
IRA Globe helps businesses and organizations make smarter strategic decisions with precision and quality assurance.
- +91 9321736408
- nischita@ira-globe.com
- Mumbai, India
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